Queensland Housing’s 100-Year Slump

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If you own a home or investment property… or are thinking of buying either in Queensland, today’s Money Morning will make you think twice.

After spending a week holidaying on the Gold Coast we’ve come to the conclusion that Queensland house prices could fall and stay low for up to 100 years!

It’s a big claim. But we’ll explain all in a moment. First…

You might think the Queensland sun has damaged your editor’s mental capacity. And after catching up on the news from the past 10 days, we’re having doubts too.

Because this morning we agree with something written by Michael Pascoe in yesterday’s Age:

“Just when we were getting used to the ‘$X billion wiped off shares’ stories, along came a week that wiped $90 billion back on, but neither headline is particularly healthy.”

We even pretty much agree with his final comment:

“Let the traders worry about stocks bouncing around, I’m happy for my super fund to keep accumulating shares in solid companies as cheaply as possible for as long as possible. Never mind the gyrations, see the opportunities.”

As we say, maybe it’s the Queensland sun.

But Pascoe is close to spot on. Capital growth investing is no longer the realm of investors. It’s for traders who punt on short-term capital growth… and punters who bet on high-risk, high-growth small-cap stock plays.

If you’re an investor (someone buying for the long term who doesn’t want to sell) there’s only one stock type you should invest in… and that’s dividend-paying stocks.

That means buying shares in “solid” companies that are likely to keep racking up profits. And if the share price doesn’t do much, so what, you’ll still collect the dividend.

The capital growth stuff is for the punter who wants to make small short-term profits trading blue-chip stocks… or big medium- to long-term profits from small-cap stocks.

And as it turns out, the same approach should be used for the property market too. Forget capital growth. Housing investors need to realise that income is now more important…

This brings us back to our Queensland observation.

If you’re a property investor who’s invested hoping for quick gains, you should act now to switch to an income-focused property portfolio… before it’s too late.

On the bus ride as we took the kids out to the theme parks, we went past some pretty swanky houses… lots of “marvellous water views”. Plenty of jetties… boats of all sizes.

Trouble is, after later reading through the local papers and property brochures it seems there are more swanky houses for sale than the market can ever absorb.

They were built on the promise that house prices always go up and there would always be demand for houses close to water. And the bigger the house and the closer it is to the water… the bigger the profit.

But now the Queensland property market is seeing what happens when a bubble pops. Contrary to popular opinion, prices don’t plateau at a high point waiting for wages growth to catch up. Prices fall.

The latest numbers from RPData show that. In Brisbane prices have declined 6.1% over the past year. And don’t forget, by then prices had already started to drop.

On the Gold Coast things are even worse…

Several of the estate agents we walked past made vendor losses a selling point. One told passers-by the vendor had paid $640,000 for an ocean-view apartment and was now selling for $420,000. (Although we dare say if anyone puts in an offer of $400,000 the vendor will take it).

Although we’re not sure what that marketing strategy does for the confidence of the buyer. But that’s their problem.

Interestingly, in its latest press release RPData makes a big point of looking at housing income returns:

“If you let your house, you receive rents in dollar terms. If you own your home, you save the market rent. This is the same as a business owning and occupying a building (it similarly saves on rental payments). The higher the market rent, the greater the saving (or ‘imputed rent’).”

Of course, while the home owner may save by not paying rent, they lose out on mortgage repayments. So adding imputed rent doesn’t give an accurate figure. Still, RPData says if you take into account rents, Brisbane prices are only down 1.6% over the past year.

That won’t be much comfort for the mega-mortgaged buyers who have seen prices fall at least 6.1% and then suffered another 6% or so loss on interest payments. But at least they’ve saved by not renting!

The bad news for Queensland is things are set to get worse. You see, Queensland has a bigger problem than other states. It has what you might call an “itinerant crisis”… migrants and investors who flocked to Queensland for sun… and profits.

Both caused property prices to rise and created a huge building boom.

The only problem is: easy come, easy go.

Let’s be honest, aside from resources and tourism, Queensland doesn’t have much of an economy. So when the proverbial hits Australia, Queensland is likely to suffer the most.

And because the population is full of migrants, there’s not much to keep them from moving on. Or worse, there’s not much to attract migrants in the first place.

That’s why property investors need to sort their portfolios out quickly. And not just Queensland investors. The whole of Australia is at risk of an “itinerant crisis”… as those who flocked here for the money and sun lose interest…

So the old tactic of borrowing as much as possible to make big capital gains won’t work.

Property portfolios need to be re-aligned for income. That means deleveraging – selling properties before prices drop further.

But even those investors won’t get off scot-free. Because the Aussie housing re-alignment will take years. In fact, given the size of the boom and over-investment in the Aussie housing market, we wouldn’t be surprised if Queensland house prices fell and stayed low for 30, 50 or even 100 years!

Such is the extent of the housing over-supply and an economy that has benefited from a resources boom that is set to end.

Yes. We’re afraid to say it. While Australia has sat pretty and basked in the sun of the resources boom, it has made the mistake of thinking it can last forever. And that has caused the economy to become lopsided and reliant on a single source of income.

Unfortunately, most Australians don’t realise it yet. They’re told the problems with the global economy are a “European thing” or an “American thing”… and that Australia will be fine.

It won’t. The slump in the resources states of Queensland and Western Australia is simply the beginning. The good news is, it’s not too late to do something about it… to protect the wealth you’ve built and prevent the losses you’ll make if you don’t act.

We’ll have more on this in the coming weeks.

Cheers.
Kris.

via moneymorning.com.au

6 Surefire Ways to Capture More ‘Likes’ on Facebook : Technology :: American Express OPEN Forum

6 Surefire Ways to Capture More ‘Likes’ on Facebook

Facebook ‘likes’ are quickly turning into currency for credibility. The more ‘likes’ your business has, the more seriously consumers will perceive your company. Extra bonus: every time someone ‘likes’ your page, each of your updates shows up in their news feed, thereby providing them constant reminders of your brand.

So how can you pump up your ‘likes’ to Apple Inc. and Gap levels (2.7 million and 1.4 million, respectively)? Follow these tips and you’ll soon be on your way.

Tag, Tag, Tag
 

In late January, Jill Homiak, founder of Presenza, a wrap top designer in Alexandria, Virginia, posted this to her company’s Facebook wall: ‘Who else is excited that Sofia Vergara is the new CoverGirl?!?!’ She tagged the word CoverGirl by putting an @ before the ‘c’, thereby alerting CoverGirl to the post. Her plan worked; it not only caught the attention of the cosmetics brand, but the brand ended up ‘liking’ her comment.

“By ‘liking’ my comment, it showed up on their Facebook page, which is ‘liked’ by more than 1.7 million people,” says Homiak. “It gave us huge visibility and we attracted more ‘likes’ in the process.”

Donate to Charity
 

PaySimple, a cloud-based accounts receivable provider out of Denver, Colorado is taking a touchy-feely approach to attracting ‘likes.’

“We are taking part in a month-long philanthropy campaign where, for every ‘like’ we receive, we will donate $1 to Kids Are Heroes, a non-profit that inspires volunteerism in children,” says Sarah Jordan, the company’s director of marketing, adding that the company is hoping to bring in around 200 likes and, so far, is up 40 from last month.

If you’re inspired to try this but aren’t sure what charity will resonate with your customers, Jordan recommends the trial and error method to see what brings about the most interest.

Host a Giveaway/Contest
 

On New Year’s Day 2011, Marc Joseph’s Facebook business page had around 3,200 ‘likes.’ Today, it has more than 42,000.

How’d he do it?

“I’ve been doing giveaways every month since January 2011 on Facebook and it has worked beautifully,” says Joseph, CEO and president of DollarDays International, Inc., a wholesale distributor out of Scottsdale, Arizona. “In addition, we really engage with our customers online and ask them what kinds of giveaways they want, which inspires even more attention and comments.”

Contests are also great ‘like’ drivers. Just before Christmas, Brina Bujkovsky, founder of The Younique Boutique in San Marcos, California, offered a free hanging quilt as the prize of a contest asking followers to describe their happiest holiday memories on her business’s Facebook page. The contest worked—her ‘likes’ went from 100 to more than 800 in just two weeks, she selected the winner at random and then asked them to post photos of the quilt once they received it—attracting even more ‘likes.’

Create a Splash Page
 

A splash page is a gate to one’s Facebook wall and usually contains colorful graphics describing a company, promoting products or sales. Louis Hernandez, Jr., CEO of The Motor Bookstore, a car manual retailer in DeBary, Fla., uses his splash page to capture ‘likes.’

“A splash page asks the visitor to ‘like’ your page before seeing your wall contents,” he says. “You can bypass this, but the majority of visitors will follow instructions.”

Reward re-posts
 

In an effort to get the word out about her harp performance business, Merry Miller turned to Facebook in a creative way: she asked followers to do the work for her.

“I inspired my base to re-post a link to my love CD by offering to play a wedding for free to the person who got the most likes on my link,” she says. “I captured 100 likes in the first day.”

Get personal
 

Facebook users hate a hard sell. Endear your business to followers by posting on personal topics such a popular sports games and how you feel about the weather. Michael D. Haaren, co-founder of Rat Race Rebellion, a work-from-home job board out of Annandale, Virginia, posts about his obsession with Nutella and gets tons of feedback as well as ‘likes.’

Bottom line: remember to put the ‘social’ in social media; don’t talk at your consumers. They will just tune out.

via openforum.com